Posted by Will Burrus on June 2, 2010
Here is presentation from Scott Brinker. I started following his blog over a year ago for one primary reason - he referred to himself as the Chief Marketing Tehnologist. This is a role in the world of marketing that I have felt was needed for quite a while - in fact, I considered myself to be performing the duties of this role while at Northlich. This thinking is what prompted me to start 247Interactive.
I've noticed that in the agency world, the realization of the paradigm shift that tech is creating, and the need for a qualified person who understands it to build a strategy around embracing it - has been alot like giving birth. If this is the case, then Scott's presentation below is like an Epidural.
I know. Just read it and tell me what you think :-)
