Wow! This makes you realize just how far we have come, and where we are going. Enjoy!

 If you are someone like me, and do not have the time each week to figure out what will be on your shopping list, then Grocery IQ is perfect for you. This app is available for both IPhone and Android phones.

This app allows you to create shopping lists based on the items you typically purchase in the store. This can be done in a number of ways: scanning your favorite items, typing in the bar code, or by simply using the microphone feature to say the item you are looking for. The app then searches for that specific item, and adds it to your list. After you have entered in all the items you typically purchase, you can go through and check only the items you need to purchase for each visit. You can also create lists based on the particular grocery stores you visit. Then you can email them to yourself to create a shopping list. Another great feature is the ability to share your list with others…say your husband. (All it took was a cool app like this to convince my husband to go to the grocery store).

Although there are more pros to this app, there are also some cons. Scanning items into your list can be extremely frustrating when it does not recognize an item.  Also, the coupon feature that allows you to search through coupons and send them via email, seemed to email okay, but when I attempted to print off the coupons, nothing.

All in all, I believe that this app will be useful to most, especially those who find themselves spending more money at the grocery store, because they did not take the time to make a list.

If not, this might make you want to get one. It's called Google Shopper. And its free.

Here is presentation from Scott Brinker. I started following his blog over a year ago for one primary reason - he referred to himself as the Chief Marketing Tehnologist. This is a role in the world of marketing that I have felt was needed for quite a while - in fact, I considered myself to be performing the duties of this role while at Northlich. This thinking is what prompted me to start 247Interactive.

I've noticed that in the agency world, the realization of the paradigm shift that tech is creating, and the need for a qualified person who understands it to build a strategy around embracing it - has been alot like giving birth. If this is the case, then Scott's presentation below is like an Epidural.

I know. Just read it and tell me what you think :-)

My company, 247Interactive, is a founding sponsor of the Ohio Interactive Awards! We are hosting our inaugural recognition ceremony saluting the top digital and interactive talent in the state beginning at 5:30p, Thursday , April 29, at the Arena Grand Theater.

Awards are being presented in six categories: Advertising, Sectors/Industry, Social Web, Student, Best Integrated Campaign, and Best Use of New Technology. Additionally, awards are being presented for Interactive Agency of the Year and Interactive Marketer of The Year. A panel of judges comprised of marketing industry leaders who work with and represent some of the world’s most recognizable brands and Fortune 500 companies have reviewed more than 35 entries from across the state. Entries were judged on three criteria: strategy, execution and results.

Tim Schigel, CEO of Cincinnati-based ShareThis, the world’s largest sharing network and a market of influence across the web, is the featured speaker of the evening. He will lead a discussion on the current and future trends of online sharing and the social web. 

Our host for the evening will be Johnny DiLoretto, from WSYX ABC 6/Fox 28 Good Day Columbus!

We have worked really hard on this and are expecting a great turnout, and an awesome event. If you haven't got your tickets yet, you can get them here, or at the door.